A Personal (And Sometimes Provocative) Perspective on Issues and Events in the World of Transforming Business Performance
!!! Warning – readers from both sides of the great political divide may find some of the positions taken in this writing offensive to their refined sensibilities, for which I make absolutely no apology…
In the most simplistic analysis, economic evolution can be thought of (with apologies to all professional economic historians) as comprising five broad Phases:
Phase One – Hunter-Gatherer
Phase Two – Agricultural
Phase Three – Industrial
Phase Four – Service
Phase Five – Innovation
Although the Fifth Phase has commonly been called the Knowledge economy, I think that the ‘Innovation’ economy is a better label. It is by applying knowledge to drive invention that we improve the efficiency and/or effectiveness of existing processes, products or services, or create new processes, products or services. This is how economic value is multiplied, and it is through controlling how invention is leveraged into innovation that the additional economic value is captured.
Globalization, often ignorantly attacked as exporting American jobs, is critical in our inevitable transition to a Fifth Phase economy (inevitable, that is, unless we prefer to descend into chaos or guarantee ourselves a slow decline through isolationist and protectionist policies). In previous writing, I have defined Globalization as “the practice of sourcing products and services based on economic quality (the best combination of fit-for-purpose with timeliness and fully burdened cost), regardless of location of origin.”
Globalization, operating in a (relatively) free market, is the Darwinian force driving the US headlong towards becoming an Innovation economy. This is a good thing, because we are (mostly – exceptions for extreme high tech and anything at the leading edge of innovation) unable to compete on economic quality for manufactured goods and basic services with emerging nations. Even after their own cost base has risen to levels that approximate ours today, we will still likely struggle to compete effectively because they will have the highly leverageable advantages of specialization, concentration and scale.
However, if there is one attribute that Americans have in more abundance than any other nation, it is the feverish, relentless invention that is the raw material of a Fifth Phase economy. It is this quality that we must recognize and leverage to protect our future and preserve our influence on the world stage.
Our major challengers in Fifth Phase economics today comprise our traditional competitors – the developed nations of Europe, together with Japan, Taiwan and South Korea. Additionally, the populous powerhouse economies of India, China and Brazil have begun to emerge as players in specific knowledge niches. None of these competitors (so far) have America’s twin advantages of our culturally institutionalized inventiveness and our free- market capacity to identify, fund and profit from innovation. In the next decade we must consciously work to expand upon the competitive edge our culture and capital provides, as we can be sure our competitors will work to leverage their own advantages of high population and lower standards of living to erode it.
Several interlinked areas of policy will critically impact our success or failure in this endeavor:
Promoting Democracy and Capitalism
We must continue to encourage democratization and capitalism in foreign nations, because these two levers acting together will keep our competitors’ governments focused on satisfying their voters’ economic and lifestyle aspirations, which will be shaped by their consumption of American cultural exports. We also need to continue to encourage investment in research and development, and provide the free flow of capital that facilitates the incubation of start-ups from concept to conquest
Educating the World
We must do everything we can to boost the number of very smart, well-educated, entrepreneurial graduates our education system produces, including encouraging and if necessary subsidizing foreign students, who will want to stay here and integrate themselves into the fabric of our society as strong contributors to invention and innovation – and if they don’t, they will go home inculcated with the key concepts of democracy and capitalism and will be predisposed to think well of America and to continue a relationship with us throughout their careers.
Welcoming Qualified Immigrants
We must make it much easier for bright, successful foreign students to come to and stay in America and leverage their education here during their most productive years, and we must also facilitate the immigration of economic and scientific outperformers from everywhere in the world. This is another double whammy – we get to keep them, and our competitors lose them. We must also make it much harder for unskilled immigrants to enter and stay here (whether legally or illegally) so that Americans will be encouraged to perform the necessarily local jobs that such immigration displaced them from by keeping wages artificially low
Global Sourcing of Products and Services
We must keep our competitors focused outwards on fulfilling our manufacturing and service needs, so that we can continue to dominate the Fifth Phase around innovation. American low-end manufacturing and service jobs will continue to migrate overseas, but these jobs will be replaced by high-end manufacturing and service jobs as well as knowledge and knowledge support jobs. Investment from our competitors will flow into the US as they seek to establish bases onshore to extend the range of products and services they can supply to us, which will have the double-whammy effect of creating new jobs for Americans and attracting the brightest and most successful overseas entrepreneurs and knowledge workers here, where they will be seduced by our lifestyle, assimilated into our culture and wish to stay
From an entirely practical perspective, as someone engaged daily in working with clients and service providers to transform the efficiency and effectiveness of business processes, globalization is a key strategy I use to allocate value contributions according to economic quality. Whether outsourcing to service providers who relocate components of the work to emerging markets, or leveraging organizations’ existing global workforce to better advantage, this re-distribution of work is one of the most valuable business model innovations of the last few decades.
If we continue to aggressively globalize our non-strategic manufacturing and base services, and continue to innovate around the process models used to do so, I believe we will continue to capture the lion’s share of the economic value created, and will continue to dominate the global economy.
The bottom line: far from being the Chinese Century (although I applaud the rise of China as an economic powerhouse, and welcome them as a new market for America innovation and as a vibrant competitor that will help keep us strong by the necessity of survival), we can make this the Second American Century if we focus on our strengths, adopt rational policies in support of them, and quit pandering to short-sighted Luddites determined not to let the future happen on their watch.
Copyright ©2008 Mark H. Robinson All Rights Reserved